JAB Anstoetz features this March…

As we continue our promotional activities in celebration of our 50th anniversary – we are now offering 19.69% off any JAB purchase! That’s not it… there are many JAB goodies up for grabs so be sure to pop in!
Offering stunning wallpapers and fabrics, here is a little insight to the brand and their success.

A bit about JAB Anstoetz

Founded in 1946, JAB Anstoetz is one of the world’s leading design houses, being renowned for providing only the very best furnishing and decoration fabrics, wallpaper, curtain rails and carpets. The JAB Anstoetz Group consists of an impressive 13 brands, all of which promise excellent services.

Throughout their 73 years in the industry, JAB Anstoetz have regularly been awarded renowned prizes for their exceptional products and services. Their extraordinary designs, selected materials and high quality execution of both design and service have time and time again set new standards in the world of innovative interior design.

A few of the company’s many milestones include; Heinz Anstoetz’s take over of the company in 1955 – following the sudden death of his uncle Josef, founder of the JAB Anstoetz Group; also the opening of the company’s first showrooms in Germany in 1958. The founding of JAB International Furnishings in London happened in 1979. Later in 2000, The JAB Anstoetz Group took the majority holding in Chivasso – a design oriented fabrics house. 2010 saw the company relocate and open its first street level flagship showroom at Imperial Wharf in Chelsea – one of the hottest design districts of London. This spectacular space features impressive 4.5m high ceilings which aid in showcasing the complete range of JAB collections. Additionally, their cafe-bar and luxury of free Wi-Fi makes it the ideal location for their both UK and international clientele to meet with designers. Their international distribution brand JAB Anstoetz Furniture was founded in 2011, in which the same year, JAB’s Chivasso Blueprint collection won ‘Best Collection‘ at Design et al awards. The following year, the company opened their first Paris showroom during Paris Deco Off.


Watch out for more JAB blogs!

GP & J Baker through the years…

Timeline of development for GP & J Baker:


Baker brothers

Initially interested in the carpet industry, brothers George Percival and James Baker, were working to import Persian, Turkish and Turkoman carpets. These were then re-exported to Paris and the US. As the company gradually progressed to textile production, George Percival’s respect for Oriental Art influenced many of GP & J Baker’s early printed designs – many of which were copied from their imported embroideries and carpet patterns.


9 years after their establishment, GP & J Baker were employing some of the leading Arts and Crafts designers of that time, meanwhile they also had an in-house studio led by W.J. Thomas where the development of designs from their extensive archive began.Archive


workers using wood printing blocks applying textile inks

Having many of GP & J Baker designs been in production for 50-100 years, each design re-issue adds another layer of history to their considerable charm. More recently, some designs have been translated into woven fabrics, embroideries and even wallpapers. One such design is ‘Pumpkins’ – originally created as ‘Aspidistra’ for a block printed tablecover by C.F.A Voysey, around 1895. pumpkins&aspidistraLater in 1898 the design was woven as a muslin by Alexander Morton & Co, already been printed as a cotton velveteen. Primitively printed in 8 blocks, 1902 saw an extra block added when it was re-christened ‘Pumpkins’.pumpkins chair


Keen to build the business, George Percival constantly added to the archive, even making a sizeable purchase of over 400 antique block prints from Holzach studio in Paris. The company saw many of its most popular designs printed in the early 1900’s with naturalistic drawn English garden flowers becoming a part of GP & J Baker’s eternal style. George Percival Baker’s passion for horticulture not only prevailed in the company’s designs, his enthusiasm led the Baker brother to become a well known figure within the Royal Horticulture Society.


imperial pheasant

First produced in 1915, this pattern – ‘Imperial Pheasant’ – is a design from Sidney G Mawson for a GP & J Baker hand-block print, originally requiring 72 blocks to print. Known for his dense compositions of naturalistic flowers in bright colours, Mason was an important Arts & Crafts designer at the time. For this pattern, the Arts & Crafts designer selected birds and flowers in order o portray contrasting aspects of love and nature. High demand for ‘Imperial Pheasant’ eventually led to a total eight different colourways being developed.


By this time, George Percival had collected approximately an impressive 250 rare Indian printed cottons.


ferns designsferns designs

GP & J Baker’s iconic ‘Ferns Design’ was purchased from Joseph M Doran for 12 Guineas in the January of 1935. Based on published botanical drawings recording plants growing within a ten mile radius of London, the famous ‘Ferns’ pattern started as a simple drawing itself. Following this, GP & J Baker first produced the design as a chintz, since it has been in production in many other forms.ferns chair


The design ‘Alsace’, which was adapted from a block printed delaine in the 1840’s archive, reached production in 1959. This beautiful pattern was then printed in 13 colours using 54 blocks – this was the next to last design produced using hand-block printing due to the high expense of the technique.alsace


Screen printed version of the ‘Alsace’ design was introduced to make the design more accessible. The 1960’s and 70’s saw many designs being recreated as screen prints as this became the more popular technique.


gpj royal warrant

GP & J Baker was honoured to become the proud holder of Her Majesty The Queen’s Royal Warrant in recognition of the supply of GP & J Baker fabrics and wallcoverings to the Royal household.


GP & J Baker showroom

GP & J Baker continue to work with artisans to produce hand block prints.  It also holds the largest and most comprehensive showroom in the Chelsea Harbour Design Centre. The company also has an impressive second showroom in ” Design Street ” of Paris, Rue de Mail. Continuing to grow it’s reputation as one of the world’s innovators of fabric design and colour, GP & J Baker are developing their own traditional style and unique ‘handwriting’. Due to the status as holder of the Royal Warrant, GP & J Baker fabrics maintain their place in Royal residences throughout the UK.

See GP & J Baker’s facebook page for more history, or keep an eye out for our next blog post!

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50th Anniversary Promotion Month One – GP & J Baker: The Archive

GP & J Baker

GP & J Baker, founded by brothers George Percival and James Baker in 1884, consists of an impressive seven brands; GP & J Baker, Mulberry, Threads, Baker Lifestyle, Kravet, Lee Jofa and Brunschwig & Fils. Having been producing stunning prints and weaves for over a century, this company have one of the most exciting and largest privately owned textile archive in the world.

The Archive

GP & J Baker have conjured a huge archive of a spectacular range of documents dating back to the 18th century. This rich resource has provided inspiration for the design studio since the company was founded, designs are skilfully adapted in order to meet today’s tastes and colour palettes. A large contribution of pattern books in the archive can be traced back to renowned Swaisland Fabric Printing Company, which the brothers purchased shortly after arriving in England. This unique archive provides an extraordinary insight into all the major trends during the 18th century, this leads to the GP & J Baker archive to be considered a ” reliable history of design and printing in England”. Designers from all of the GP & J Baker brands are constantly making use of this remarkable archive, bringing to life stunning large scale prints such as ” Nympheus” and “Magnolia” , not forgetting the more delicate designs ” Oriental Bird” and ” Peony and Blossom” – all coming from this treasure trove. 

Nympheus - Linen-Teal&Green R1206.7 Peony & Blossom - Burnt Orange&Lime BP10392.3

To this date, only a fraction of this exceptional resource has been used – meaning GP & J Baker’s team of designers will be able to explore its rich heritage for decades to come. 


See GP & J Baker’s facebook page for more history, or keep an eye out for our next blog post!


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