So, what else is new?

Happy new year!

Welcome to 2023…

Our company is now in its 54th year, and I’ve been reminiscing about new things that I watched arrive in my 36 years here and that are no longer with us!

Innovations such as the Hammerite Magnetised spray machine, the Dulux PaintPod, the Hedgehog wallpaper scorer, the folding ruler, the Beeline self pasting table, Dulux Duette and Sonata, and my favourite: Mythic Paint.

There have been loads more but the point is, so many innovations have failed to capture the market, it makes me wonder what’s needed to truly change things up?

I’d probably hark back to the glory days of ICI and their introduction of Diamond Matt in 2003 if I wanted to point to the real last industry changing introduction.

However, I’m not alone in seeing that one area of our industry has seen a sea change: varnishes.

We used to varnish every wooden surface, yacht varnish, polyurethane varnish, carriage varnish etc…

But out of nowhere came the oil revolution.

Spearheaded by Osmo.

Their Polyx Oil offered beauty, protection, and sustainability all in one go. The industry took to it like a duck to water.

And then the bandwagon arrived, no one quite got to the same level of quality but there was suddenly a crowd.

So…what to do if you’re Osmo, the innovators?

How about a Polyx Oil tinting system? Any colour of transparent oil you like…immediately!

And exterior oils.

Oh, and while they’re at it, what about a new colour system for your opaque garden furniture and fixtures?

It’s called Elements, based on the elements, earth, air, fire and water…

OK. Game on (again).

The hugely anticipated system arrives with us in the next couple of months, we hope just in time for Spring.

I can’t tell you how excited we are about it.

We should have Elements colour cards soon, we’ll play the fanfare when they arrive!

As I say: welcome to 2023!

Be well.


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