Earthborn Paints

Lifestyle vs Claypaint : What’s the difference?

With all the different paint finishes available to offer to your customers, sometimes it’s hard to tell the difference between certain products like what makes our Claypaint different from our Lifestyle range.

Choosing between Earthborn Lifestyle paint and Earthborn Claypaint ultimately depends on the specific needs and preferences of the customer and what type of project they are working on. Both paints offer exceptional benefits, including low environmental impact, a wide range of colours and unique formulations.

Let’s start with our Lifestyle emulsion, this is the most durable paint in our range as it’s easy to clean and long lasting. A few key points to keep in mind when speaking to customers:

  • Easy to clean – no more stains and smudges. Lifestyle is a washable paint, meaning you can wipe away spills and marks effortlessly.
  • Durable and long lasting – Lifestyle is built to withstand the wear and tear of busy family life, making it an investment that pays off.
  • Pet friendly – perfect for households with furry friends as it resists mucky paws and is designed to endure playful pets.
  • Child Safe and environmentally friendly – Lifestyle is virtually VOC free and environmentally friendly, ensuring a healthy living environment for your family and pets.
  • Low sheen finish – Lifestyle has a 17% sheen finish, but as you can see from the large swatch on our colour cards, it really is quite matt.

Moving onto Claypaint, this is the most luxurious ultra matt emulsion in our range. A few key points to keep in mind when speaking to customers:

  • Highly breathable – Its highly breathable formulation is also free from oils and acrylics so is ideal for use over lime plaster, but can also be used on standard plaster and previously painted surfaces.
  • Coverage – its great coverage power makes it easy to apply and usually means less coats are needed compared to conventional emulsions.
  • Child safe and environmentally friendly – virtually VOC free and environmentally friendly, ideal for all the family.
  • Ultra matt finish – A 2.6% sheen level means it has a distinctive, ultra matt finish.
  • Pair with Wall Glaze – you can finish with a diluted coat of Earthborn Wall Glaze to create a more durable finish.

Whether your customers are looking to refresh a modern space or restore a historic property, Earthborn can help. Check out the colour range here.

Paint & Paper Paint types

Pure Flat Matt Emulsion

The high pigmentation of Pure Flat Emulsion gives a profound depth of colour and makes this the flattest emulsion paint available. The paint is also micro-porous, to allow the fabric of a building to breathe.

Achieving an exquisite, powdery effect that particularly complements our darker shades, this paint is perfect for more intimate areas of the home such as bedrooms, snugs and libraries. Pure Flat Emulsion is gently wipeable and suitable for use on all interior modern plaster walls and ceilings.

  • Walls: Kigali, Ceiling: Ice V, Trim: Squid Ink
  • Available in 5 Litres, 2.5 Litres, 750ml, and 125ml sample pot
  • Covers up to 15 meters squared per litre
  • Low odour, environmentally friendly with minimal VOCs
  • 2% sheen level (dead flat)
  • Quick-drying, re-coatable in 4 hrs
  • Interior use only

Architect’s Matt

Architects’ Matt is a completely washable matt emulsion with excellent scuff and stain resistance. With an ultra-low sheen of 3-5%, Architects’ Matt provides a beautiful flat finish that can cope with the activity of the modern family home.

An effective, hard-wearing paint, Architects’ Matt it is suitable for both interior and exterior use. Use Architects’ Matt on interior walls and ceilings in any space including kitchens, hallways and bathrooms. Additionally, this flat paint finish works well across woodwork, radiators and tiles, creating an immersive effect. Choose Architects’ Matt for a finish that celebrates the interplay of light across a matt surface.

Walls: Blue Pearl

  • Available in 5 Litres, 2.5 Litres, 750ml
  • Covers up to 14 meters squared per litre
  • Low odour, environmentally friendly with minimal VOCs
  • Architects’ Matt is suitable for any surface and even withstands high traffic areas in the home
  • 3-5% sheen level (low sheen)
  • Quick-drying, re-coatable in 4 hrs
  • Interior use only

Architects’ All Surface Primer (ASP)

Architects’ All Surface Primer (ASP) is a flexible primer, suitable for use on all interior and exterior surfaces including woodwork, building plastics, tiles, glass and metal. Tinted to the shade of your chosen topcoat, this primer provides increased depth of coverage as well as excellent adhesion for a long-lasting finish.

This eco-friendly, water-based primer is easy to apply and offers a robust and durable base for a variety of surfaces. With low odour and a quick-drying time of two hours, Architects’ ASP is the go-to preparation tool for DIY or professional projects.

Walls: Iguana

  • Available in 2.5L and 750ml
  • Low odour, environmentally friendly and minimal VOCs
  • 5-8% sheen
  • Quick-drying, re-coatable in 2 hrs
  • Interior and exterior use

Architects’ Eggshell

Architects’ Eggshell is a high-performance finish suitable for all interior and exterior woodwork, metalwork, furniture and radiators. Fully washable, it is ideal for use on kitchen and bathroom walls, especially where condensation may be problematic.

Drying to a smooth low sheen of 10-20%, it is perfect for achieving a subtle yet protective finish that increases the durability of woodwork and metalwork.

A water-based formula, Architects’ Eggshell is also environmentally friendly and requires no specialist thinners.

Walls: The Long Room, Cabinets: Roben’s Honour, Ceiling: Paper I, Windows: New Black

  • Available in 2.5 Litres & 750ml
  • Covers up to 14 square metres squared per litre
  • Environmentally friendly with minimal VOCs
  • 10-20% sheen level (almost flat)
  • Quick-drying, re-coatable in 4 hrs
  • Interior and exterior use, including kitchen and bathroom walls

Architects Satinwood

Architects’ Satinwood is a self-priming satin paint that is particularly suited to interior woodwork, including household joinery, wooden furniture, skirtings, doors, windows and kitchen cabinetry. Also suitable for exterior use, it achieves an elegant satin finish on front doors and exterior woodwork.

With a subtle sheen of 30-35%, it effortlessly combines beauty with practicality – the perfect partner to the busy family home.

Apply our water-based Architects’ Satinwood to woodwork in high-traffic areas such as hallways, kitchens, bathrooms and children’s rooms for a hardwearing finish.

Wallpaper: Hardy Palm – Perse Grey, Panelling: Blue Gum, Unit: Moleskin

  • Available in 2.5 Litres & 750ml
  • Covers up to 12 square metres squared per litre
  • 30-35% sheen level (almost flat)
  • Quick-drying, re-coatable in 4 hrs
  • Interior and exterior use

Architects Gloss

This tough, flexible and hardwearing gloss paint is suitable for interior and exterior woodwork, furniture, metalwork and radiators. The high gloss finish of this water-based paint makes it an excellent choice for front doors, where it delivers dual impact and sophistication.

With multi-surface adhesion properties, Architects’ Gloss can be applied to both walls and woodwork or used in combination with our flat finishes, for a distinctive look that plays with sheen levels and their effect on colour.

Before applying Architects’ Gloss to new metalwork and aged gloss paint, we recommend priming with Architects’ A.S.P.

Wall & Tiling: Mchanga

  • Available in 750ml
  • Covers up to 14 square metres squared per litre
  • 80% sheen level (high gloss)
  • Quick-drying, re-coatable in 4 hrs
  • Interior and exterior use

Now you know what paint you need, you just need to pick a colour – Paint & paper library colours

Paint & Paper wallpapers